Run a full go-to-market motion — positioning, enablement, demand, and analyst readiness — coordinated under one launch tier so every team fires together.
Product marketing leads orchestrating a tiered product launch.
Quick answer
The Product-launch GTM template is a ready-made workspace for Product marketing leads orchestrating a tiered product launch.
Product-launch GTM template in short
Included when you apply it
Applying this template creates the 1 board below — with every list — and pre-loads 3 sample issues, all yours to edit. The automation rules further down are suggestions you can wire up next; they aren't created for you yet.
A preview of how this template lays out — the boards, their custom workflow states, and where the sample issues land. WIP caps show a badge.
GTM launch
Tier-1 launch: new AI agents surface
Parent; sub-issues for messaging, sales deck, PR, demand.
Lock the messaging house and one-liner
Sales enablement: deck, battlecard, demo script
These rules aren't created when you apply the template — they're recipes you can wire up in Settings → Automations once your board exists.
When
Launch moves to 'Launch day'
Then
Fire the coordinated publish across web, email, social, and PR
When
Launch moves to 'Post-launch'
Then
Generate a results recap issue with pipeline and adoption prompts
Ready to spin this up?
Sign-up takes seconds. We build this template's boards, lists, and sample issues in your new workspace, all yours to edit.
FAQ
Content calendar
An editorial pipeline from idea to published, with channel labels and a recap loop — your whole content engine on one board.
View templateLaunch plan
A cross-functional launch board — assets, channels, and a go-live checklist — coordinated as one parent issue with sub-issues per workstream.
View templateEvent planning
Coordinate a conference, webinar, or field event end to end — logistics, content, and promotion tracked as one parent project.
View template