A living tracker for competitor moves, win/loss notes, and feature gaps — so product and sales decisions are informed by the market, not vibes.
Product and product-marketing teams watching the competitive set.
Quick answer
The Competitive intel template is a ready-made workspace for Product and product-marketing teams watching the competitive set.
Competitive intel template in short
Included when you apply it
Applying this template creates the 1 board below — with every list — and pre-loads 3 sample issues, all yours to edit. The automation rules further down are suggestions you can wire up next; they aren't created for you yet.
A preview of how this template lays out — the boards, their custom workflow states, and where the sample issues land. WIP caps show a badge.
Competitive
Competitor shipped AI summaries — assess our gap
Win/loss: lost an enterprise deal on SSO
Quarterly competitive landscape refresh
These rules aren't created when you apply the template — they're recipes you can wire up in Settings → Automations once your board exists.
When
Signal labeled 'feature-gap'
Then
Create a roadmap-consideration issue and tag the PM
When
Item moves to 'Briefed'
Then
Post the summary to the #competitive channel for sales
Ready to spin this up?
Sign-up takes seconds. We build this template's boards, lists, and sample issues in your new workspace, all yours to edit.
FAQ
Product roadmap
A Now / Next / Later roadmap that flows discovery to ship, with initiative-level grouping and release notes at the end of the pipe.
View templatePRD tracker
Move specs from draft to approved with explicit review gates, so engineering never starts on a half-baked PRD.
View templateFeature requests
A single intake list for customer feature asks, deduped and labeled, so the loudest request isn't the only one you hear.
View template